1. Be Lean And Mean:
High number of clients does not mean the profit is making good profit – keep expenses to its lowest too.

2. Fish When The Fish Are Biting:
Increase marketing efforts and visibility when demands for driving license are at its highest e.g. demands for license are at its highest in January i.e. For school leavers to improve chances of finding employment opportunities. The working class are looking to buy cars mostly towards festive season, increasing demands for driving license, especially for first time buyers.

3. Information is Power:
Know and keep track of your numbers on a daily basis e.g. number of new clients, time used for training, mileage covered during training, fuel consumed during training etc. vs revenue generated.